Today's VUCA (Volatile, Uncertain, Complex, Ambiguous) business environment is demonstrating the importance of understanding how to lead a business in uncertain times. The agility and flexibility provided by the social web, digital marketing, and eBusiness are giving some companies huge advantages, even with supply chain interruptions, by automating and personalizing customer communications.

Communicating clearly to customers and employees in a way that grabs their attention and cuts through the noise, the mayhem, and the mass overload of information is critical to driving business functions. Companies who are using #IntergratedBrandManagement, #OmniChannelMarketing, and #PersonalizedMarketing communications will have an edge in the marketplace.

Government entities using these same techniques will provide better public service announcements and get their important messages to the public in a format that will be read AND understood by more people as well. Don't wait until it's too late. Take this time to dive into the benefits that can be used to help bridge the gap in this VUCA business environment.

Here's a link to a good article from 2018 with multiple links to follow and dive deeper into this topic. How much more important is customer communication today?

https://learn.g2.com/omnichannel-marketing